GYMSHARK’S SUMMER SALE GIFTING SUITE

THE IDEA

We were approached by GYMSHARK as they wanted to create extra momentum around the sale at their Regent Street flagship store.

THE PROCESS

Thinking of a new approach to gifting and with transforming the hub into a 2-day gifting suite for VIP and Gymshark’s talent, we made gifting more of an experience rather than just sending out products and allow invited talents to network & have a closer touch point to the brand. Playing with the pick & mix element across brand partners selected for the event which included Ren Skincare, Quay Sunglasses, Phizz, Peach Nail Polish, Wild Deodorant and Casetify we designed and produced some units for people to pick item of their choices. To maximise the candy and summer aesthetic, we developed giants candy bags as backdrop for photos with sun-loungers for guests to dwell in the space as well as Gumball machines, custom beach bags and other blue and white striped props and fixtures for products. 

THE OUTCOME

An intimate set-up in the midst of the sale chaos, Gymshark invited a select few to preview the sale within a fun candy land theme to create buzz on social while getting curated gifting.

CONCEPT DESIGN | CREATIVE DIRECTION | GRAPHIC DESIGN | PRINT PRODUCTION | SET BUILD | PROP SOURCING | FURNITURE DESIGN & FABRICATION | INSTALLATION