A NIGHT OF MUSIC TO CELEBRATE REMA SOLD OUT COLLECTION

THE IDEA

For the launch of the boohooMAN x Rema collaboration we worked closely with the teams to design and produce a fun launch party at The Roof Top, St James at The Trafalgar.

THE PROCESS

Utilising the indoor and outdoor spaces we had a stage for live music in the indoor terrace, all branded with Rema’s favourite images from the campaign and branded walls to increase social content with lighting effects in dark orange hues to mimic the quirky campaign. The gallery was kitted with a photo-booth capturing both a branded wall and the 360 panoramic views of London. Drawing on Rema's bold personality, love of fashion, and quirky album covers, the aesthetic of the event was very similar with a giant branded teddy bear as a hero piece among the collection showcase area.

THE OUTCOME

Rema performed some of his biggest hits for a mixture of brand ambassadors an VIP as well as key influencers calling it the ‘best in London this year’!

DESIGN | CREATIVE DIRECTION | GRAPHIC DESIGN | PRINT PRODUCTION | SET BUILD | PROP SOURCING | INSTALLATION