A GLOBAL HOLIDAY DISPLAY, WITH FESTIVE DETAILS FOR DE BEERS DIAMOND JEWELLERS

THE IDEA

We collaborated with the world's leading diamond company, DeBeers to deliver their Global Christmas scheme, ‘Home for Christmas’.

THE PROCESS

Producing a total of 246 paper card houses in various colours using luxury GF Smith paper stock. The concept, which portrays the joy of spending time at home with family and friends, also highlights the incredibly festive spirit of a London inspired Christmas home. We utilised our in-house screen printing facilities to create bespoke brick patterns and accompanying unique transparency effects reminiscent of those found in London townhouses. To ensure our 250 bespoke houses were safely received at all 31 locations, we also created premium branded bespoke packaging to transport these worldwide to ease installations for the local teams.

THE OUTCOME

The campaign featured globally at DeBeers stores, including iconic locations to include their Bond Street flagship, Galeries Lafayette and Madison Avenue stores. 

DESIGN | PROJECT MANAGEMENT | PRODUCTION | VM GUIDELINES | BESPOKE PACKAGING | GLOBAL LOGISTICS MANAGEMENT & SHIPPING WORLDWIDE

De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
De Beers Jewellers Window Roll-out
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