CELEBRATING THE ATHLEISURE OF MAKE-UP

THE IDEA

We created an unforgettable fitness experience for the launch of CliniqueFit - a game-changing range in the world of athleisure makeup - by transforming a house in Paris into the one-day-only CliniqueFITstudio. This space became an immersive global media and influencer fitness event which featured sessions with Nike Ambassadors Kirsty Godso and Clotilde Chaumet.

THE PROCESS

Activations included a range of exercise classes hosted by health and fitness influencers, nutritional cooking presentations and branded elements throughout the space. One highlight of the space was a massive arrangement of white hydrangeas to dress our CliniqueFIT Insta Wall used as a photo backdrop.

THE OUTCOME

The immersive experience allowed fitness personalities to put CliniqueFIT to the ultimate sweat test at our all-day session of pulse-raising workouts—from boxing to HIIT and hot yoga. CliniqueFit passed the test with raving feedback from attendees as well as from Glamour Magazine.

DESIGN | VENUE SOURCING | PROJECT MANAGEMENT | PRINT | PRODUCTION | AV | LOGISTICS | INSTALLATION