GYMSHARK x BELLY MUST GO SPORTS DAY WITH MICHAEL DAPAAH

THE IDEA

A day of sports, fun and a bit of competition too for the Gymshark x Belly Must Go Sports Day with Michael Dapaah at Marlborough Sports Garden. 

THE PROCESS

We designed the space and we produced and installed several branded areas for the 4 teams to compete in. It included a 30m track for an egg & spoon race, sack race, relay & more with a grandstand bleachers seating to fit the 125 seated guests cheering on the teams. We created a ‘Step for Stock’ Pop up with goodie bags and tee-shirts, a basketball hoops area, a football pitch and beer pong as well as the always fun musical chairs all kitted out in custom Gymshark props. A photo-booth captured the event with the printed polaroids pinned onto a college style backdrop. Mercedes Benson provided the tunes against a 15m flyposters wall. At the food & drinks corner, we had 6m x 5m wall surrounded by Wingstop, Pan‘n’Ice, Joe & The Juice & Captain Morgan provided cocktails along with Nocco & Cano Water on the soft drinks to make sure everyone stayed hydrated while competing for the trophy!

THE OUTCOME

One of the most successful events for Gymshark with over 250 attendees, athletes, and talent sharing across all their social platforms. Due to its success Gymshark decided to make it a yearly event.

CONCEPT DESIGN | CREATIVE DIRECTION | GRAPHIC DESIGN | PRINT PRODUCTION | SET BUILD | PROP SOURCING | FURNITURE DESIGN & FABRICATION | CUSTOM PRODUCT PRODUCTION | AV & POWER SUPLY | INSTALLATION