LYNX TAKEOVER AT THE 4TH ANNUAL GRM GALA

THE IDEA

To celebrate this year’s GRM Gala overlooking London’s iconic skyline from The sky Garden, Lynx partnered with GRM Daily to ensure guests stayed ‘Fresh as Fresh’ throughout the night.

THE PROCESS

We designed, produced and installed an immersive installation to showcase some of the most iconic Lynx fragrances. From a bathroom freshen up wall with the neon Tagline ‘Smell Fresh As Fresh’ fitted with display cases for the deodorants, to a full branded corridor, from floor to ceiling featuring a branded moment for that much needed selfie. 

THE OUTCOME

Top industry artists, influencers and taste makers all gathered to mingle, including Stormzy,  Leigh-Anne Pinnock, Ghetts, Krept & Conan, Ms Banks, Harry Pinero, Tion Wayne and Giggs to name a few.

DESIGN | GRAPHICS | PROJECT MANAGEMENT | LARGE FORMAT PRINTING | SET PRODUCTION AND BUILD | AV | LOGISTICS | INSTALLATION