A PHYSICAL SPACE FOR A DIGITAL BRAND

THE IDEA

To support the launch of GYMSHARK Adapt range, we were tasked to create an immersive nail bar pop-up and supporting identity which oozes vibrancy, disruption and personality true to the brands visual core.

THE PROCESS

We partnered with some of London’s best nail techs who created their own bespoke nail art inspired by the Adapt collection composed of butterfly, cow and giraffe prints. The direction we went with was creating a print overload using the hero print and wrapping the shop with it, and fly posters for an another high impact moment and using props and products in the same pattern clash and creating a sticker pack utilising elements of the Gymshark nails branding and colour palette using phrases heard in a nail bar. We’ve used a mixture of neon and vinyl to create photo opportunities which align with the overall vibrant aesthetic of the nail bar.

THE RESULT

With this pop-up being Gymshark’s first ever UK physical space and with a focus on womenswear and gender neutral products, consumers were able to experience the brand IRL in a fun and interactive way for the 4 day pop-up event.

CONCEPT DESIGN | GRAPHIC DESIGN | PROJECT MANAGEMENT | SIGNAGE & LARGE FORMAT PRINTING | SET PRODUCTION & BUILD | FURNISHING | STYLIN | INSTALLATION