AN EPIC CHRISTMAS CELEBRATION PACKED WITH CELEBRITY HEAVYWEIGHTS!

THE IDEA

We once again worked with JD Sports to welcome Anthony Joshua home - from his second World Heavyweight Championship win - with the ultimate mansion party!

THE PROCESS

With Anthony Joshua winning a few days prior to the event, we incorporated a lot of elements from his career and achievements so far with the hashtag #2TIMECHAMP used throughout. We cleared most of Aynhoe Park to give the space a part feel with Instagram-able moments everywhere to drive social interaction. Entertainment for the night included performances by newcomer Aitch, Krept and Konan, Headie One as well as an impromptu performance by Anthony Joshua himself! We wrapped the external facade with a ribbon and installed lighting and projection across the house and sky. The entrance area was cleared and filled with branded balloons in the gold/black/silver colour theme of the event and large images of AJ in gold frames. We designed a light wall and a bauble wall for the necessary selfie. Balloons were again placed throughout creating a journey within the venue. The ‘CHAMP GROTTO’ was the party area where a gold mirror DJ booth and a stage filled with balloons and props. Finally, in the far corner another Instagram moment with a giant balloon tree surrounded by JD branded boxes and plinth showcasing AJ winning belts.

THE OUTCOME

A one of a kind event in one of a kind venue for all guests to celebrate Christmas in style. AJ said, “Tonight was a great way to end the year. I’m grateful to JD and all of my supporters for such a warm welcome home. Next year will see me continue my journey to being undisputed heavy weight champion.”

CONCEPT DESIGN | PROJECT MANAGEMENT | GRAPHICS | SIGNAGE | SET DESIGN & BUILD | PROP MAKING | STYLING | LOGISTICS | AV | INSTALLATION