A REST DAY LOUNGE FIT FOR THE COMMUNITY DURING 2022 WORLD’S CUP

THE IDEA

To celebrate the opening of Gymshark first physical store, we designed and built a in-store pop-up lounge with cosyness at the forefront.

THE PROCESS

We worked in collaboration with Myosin and Face Gym for some free treatment for guests. We wrapped the entire space in a wall vinyl and soft carpet for maximum comfort. We designed and build some bespoke furnitures and props in line with the lounge theme.

THE OUTCOME

People were invited to spend time within the space and dwell to entice them to spend and enjoy their time watching the world cup with a hot chocolate in hand courtesy of Joe the Juice.

CONCEPT DESIGN | CREATIVE DIRECTION | GRAPHIC DESIGN | PRINT PRODUCTION | SET BUILD | PROP SOURCING | FURNITURE DESIGN & FABRICATION | INSTALLATION